Insurance agents playing a numbers game are not playing with the odds in their favor when they are focusing on old-style marketing techniques. Without proven, cutting edge strategies; seasoned professionals and new agents alike will have little choice over investing their money in expensive marketing such as: (more…)

What to Look for in a Lead Service?

If you have a successful insurance company, but still believe there’s an untapped segment of the market that you haven’t reached, you may want to avail yourself of an online lead generating service. Insurance leads purchased from a reliable provider will not save a floundering insurance agency or make mediocre agents stellar sales people. But leads purchased from a service can certainly supplement the sales of an agency with a solid core of clients. Of course, no lead sells itself. Any contact you get, no matter how interested they may be in purchasing a policy, will take effort. (more…)